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AUTHOR: Faustine Henry



 
 

Art & Copy: The New Cult Documentary?

After Mad Men, advertising goes Hollywood

One of the most popular shows on American television, Mad Men, is all about advertising. Now that world has made its way to the silver screen... Today, cinema seems to be focused (...)

 
Posted on September 1, 2009
1 comment

 
 

CBS: A Video Player In Weekly Magazine

Could this be the future of the press?

As of a few years ago, many newspapers have jumped into the digital realm thinking that the future of information could only be in 2.0. The printed press world has gradually found its (...)

 
Posted on August 31, 2009

 
 

MTV Cribs Inspires Rubber55

A bit of latex, a lot of buzz...

It’s big, always big. It’s always nice and excessive. It’s also chic and a bit fake. Whoever it is, a Hollywood star, because they do not share the same blood as mere mortals, has a house (...)

 
Posted on August 31, 2009

 
 

Lego Entertains Big And Small...

... with UGC stop motion technology!

Lego, the famous building game that celebrated its 50th anniversary last year, is still a creative force today. Made using stop motion technology, this video is a superb UGC animation (...)

 
Posted on August 27, 2009

 
 

Samsung: Control Your Image With The ST 550!

A little beauty in a world of brutes

Transforming Maite into Giselle Bündchen is possible with just a few clicks. This miracle solution is called Photoshop! It is the most well known retouching and embellishing program. If (...)

 
Posted on August 25, 2009

 
 

Social Networks: A Guide For Corporate Use

Or: "What the f**k is social media?"

Here is the dilemma of the day: for or against social networks? I know exactly what you will be thinking, that this question is starting to seriously give you a headache. Pertinent or (...)

 
Posted on August 25, 2009

 
 

Smirnoff: Less Alcohol, More Oxygen

A familiar return to nature...

Due to the recession, brands have recently gone on a consumerist mea culpa and have decided on a return to nature. A couple of days ago, we applauded the new spot orchestrated by TBWA (...)

 
Posted on August 25, 2009

 
 

Pert Plus: 360° Modus Operandi

Stop losing your hair with Pert Plus!

Proof that it is possible to promote a shampoo without Hollywood stars, we like the integrated campaign run by the American agency Leo Burnett for Pert Plus shampoos. Effective and (...)

 
Posted on August 24, 2009

 
 

Night Of The AdEaters In New York

Don’t miss this festival!

New York will host the Night of The AdEaters, which has represented the creations and tendencies of advertising since 1981, the last week of September. For the duration of this (...)

 
Posted on August 21, 2009

 
 

Stuff: Here’s The Sequel...

The magazine that pins down bad journalism

Recently, we spoke of Stuff’s audacious communication. The magazine from New Zealand’s goal is to establish their leadership on information through their communication. Aided by (...)

 
Posted on August 21, 2009

 
 

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