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AUTHOR: Gérald Julia


Gérald Julia

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Buzz & Viral Videos from Russia

Check out the latest Russian viral hits!

Russia. According to the latest statistics, this giant country is leader of the pack with 37.5 million Internet users. However, the most surprising isn’t even the sheer number of users, (...)

 
Posted on July 31, 2009

 
 

Art 2.0 – When Web 2.0 Inspires Artists

An overview of participative art initiatives

Not only geeks are fascinated by web 2.0. Numerous art performances, be they called art or not, have found their inspiration in the spirit of web 2.0 and collaborative works of art of a (...)

 
Posted on August 11, 2007

 
 

Entrepreneurs 2.0: Web Tools to Develop Your Project (France)

The best websites to develop your own project

Surfing on the wave of web 2.0, services for entrepreneurs are springing up everywhere like mushrooms. Here we present the latest new service and some of its interesting tools. Capital (...)

 
Posted on August 7, 2007

 
 

Social Classes and Web 2.0

One film, adapted to different video platforms – playing with (...)

End of June 2007 Danah Boyd put an end to the idea that internet offered equal access to information and showed how Facebook and MySpace reflect social differences. The video platform (...)

 
Posted on August 6, 2007

 
 

Redken: “Dare to Experiment” and “Out of Town” (USA)

Two viral campaigns for the hair-care brand

In order to promote their range of hair-care products Urban Experiment, Redken has teamed up with Flavorpill, the editor of the “City Guides” and several lifestyle webzines. Together they (...)

 
Posted on August 3, 2007

 
 

Magnum: Any Resemblance to Axe is Purely Coincidental (France)

Magnum copies Axe to renew its communication

One of the tried and tested patterns of advertising is to show half naked women to promote a product. Axe goes even further – and promises you these women if you use the brand’s products. (...)

 
Posted on July 24, 2007

 
 

Truemors: Information Instead of Misrepresentation

A new website wants to clean up

The book The Cult of the Amateur criticising the so called wisdom of the crowd might at least have questioned where the border lies between truth and popularity, one of the postulates (...)

 
Posted on July 16, 2007

 
 


 
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