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AUTHOR: Grégoire Delahaye


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Sprite – More than Just a Drink

NO SUGAR. NO BULL***T

Pepsi, Coca-Cola, Fanta… All these soft drink brands have for years been cultivating a strong presence on the web. But why do they bet on the internet? The answer is simple: they are (...)

 
Posted on December 19, 2007

 
 

Eric Bompard Goes Ashore in the UK

"My cashmere is Bompard, Eric Bompard"

How can you rethink your communication strategy if you are already the leader in your market and your image is well-established? Eric Bompard, the French specialist for cashmere (...)

 
Posted on December 4, 2007

 
 


 
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