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AUTHOR: Jessica Hartstein


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Frito Lays: Made for Each Other

An interactive website for chips and dips

As February is the month of love, it is not surprising that we can find lots of love-inspired marketing these days. One that is buzzing right now is the Frito Lays Made for each other (...)

 
Posted on February 20, 2009

 
 

Samsung Ultra Touch: 38 Animals, One Telephone

Eight original uses for your Samsung cell phone

You may have already seen the latest viral video hit that Samsung created for its "Ultra Touch" phone. The Ultra Touch, in case you didn’t know, is a cell phone, 8 megapixel camera, and (...)

 
Posted on February 20, 2009

 
 

Sing to 1,000 with Uniqlo

Uniqlo Parka Style Online Campaign

It is my pleasure to bring you a new online marketing campaign from my favorite Japanese clothing store, Uniqlo. While the store’s fashion can be a bit hit or miss, when it comes to (...)

 
Posted on February 19, 2009

 
 

The Anatomy of Buzz Revisited

Emanuel Rosen takes another look at what makes buzz buzz

If you haven’t read Emanuel Rosen’s The Anatomy of Buzz: How to create word of mouth marketing, you missed a very interesting read. Based on 165 interviews, The Anatomy of Buzz was one of (...)

 
Posted on February 19, 2009

 
 

Wai Wai Noodles: Sumo Wrestlers in Your Soup

The noodles that won’t swell

Bizarre advertising is not limited to Japan!! Wai Wai Noodles (produced in Nepal and India) has just joined in the fun! College students subsisting on instant noodles might understand (...)

 
Posted on February 18, 2009

 
 

Amnesty International’s Ambient Marketing

Using buses to campaign against the death penalty

Amnesty International is often coming up with very impressive campaigns. Just before the Olympics started last summer, the NGO started a campaign against the repression of human rights (...)

 
Posted on February 18, 2009

 
 

It’s Smarter to Travel in Groups

Cute cartoons remind us to take the bus (Belgium)

Two weeks ago, we brought you the adorable Onitsuka Tiger “Made of Japan” campaign (read article here). Today we have some more cute and cuddly animation videos for you. This time brought (...)

 
Posted on February 17, 2009

 
 

ComputerTan is Tan-Tastic

Hoax your friends to learn about skin cancer

Are you overworked, tired, and pasty? Too busy to head to the tanning booth? Want a quick tanning fix while you work? ComputerTan has heard your cries and is here to help. Check out (...)

 
Posted on February 17, 2009

 
 

Kogi BBQ: The Taco Truck that Twitters

When roadside cuisine meets social media

How technologically advanced do you imagine a taco truck business to be? I’m sure many of you are imaging a hand-written menu, bare minimum kitchen facilities, salsa, and frijoles. While (...)

 
Posted on February 16, 2009
1 comment

 
 

Pepsi Logo: Breathtaking

Is Breathtaking real, a hoax, or a viral campaign?

After a five month design project, Pepsi released its new logo, designed by Peter Arnell from the Arnell Group, to the public in October 2008. The new logo sparked quite a bit of buzz. (...)

 
Posted on February 16, 2009
1 comment

 
 

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