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AUTHOR: Katja Franke


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Bayer Makes Walls Speak (Columbia)

Athlete’s foot leaves very special footprints...

This advert is a beautiful example of how advertising can invade all spheres of our daily lives. The Leo Burnett agency conducted this action for Bayer in Columbia. The aim of the (...)

 
Posted on April 21, 2008

 
 

Volkswagen: A Long-Established Brand Goes Viral

The Beetle meets Heidi Klum and David Hasselhoff

The German car manufacturer Volkswagen has launched a series of viral spots to conquer the American market. Lower sales figures and the recent slump onto position 18 on an American (...)

 
Posted on April 18, 2008

 
 

Release Your Inner Rock Star

Guitar Hero III is looking for the god of air guitar

Is playing the air guitar really an art form? In contrast to singing karaoke style playback, playing air guitar solos seems solely to be a for of posing… sometimes quite emotionally, (...)

 
Posted on March 27, 2008

 
 


 
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