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AUTHOR: Laetitia Theuriot


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Street Marketing to Raise Awareness of Discrimination of the 45+ Age (...)

The Centre de Formation Sociale JB Rock takes to the (...)

What a bustle in the streets of Luxembourg on Thursday, May 10th. From 7 o’clock in the morning, 13 talented comedians were on the warpath, stopping pedestrians and in an original way (...)

 
Posted on May 16, 2007

 
 

Nokia & Solo: Interactive Bus Stops & Mobile Phoning (Canada - (...)

Nokia and Solo start billposting 2.0

Two mobile phone brands have just proven that they are innovative when it comes to interactive billboards. The Canadian brand Solo advertised the launch of its walkie-talkie by way of (...)

 
Posted on May 3, 2007

 
 

MarketingSherpa: Study on Viral Marketing 2007 (USA)

Objectives, choices, perception... Viral marketing in (...)

MarketingSherpa has just published its third annual study on viral marketing. The survey was proposed to 237,000 readers and was accessible from April 10th till 13th, and compared to (...)

 
Posted on May 2, 2007

 
 

Wikio Ranking of French Speaking Blogs: Culture Buzz Comes in (...)

A place of choice for Culture Buzz!

Wikio, the information search engine by Pierre Chappaz, has published a new ranking of French speaking blogs. Developped on the basis of an algorithm that is more complex than the (...)

 
Posted on April 30, 2007

 
 

Orange’s M6 Mobile Buzz about My Music Band

Increase your popularity

Bands and music fans will surely appreciate this. M6 Mobile by Orange presents an innovative concept on mymusicband.fr, a viral website with a national casting on the web. Since (...)

 
Posted on April 27, 2007

 
 

Suspense on the Website lenouveauprésident.fr (France)

And yet another political buzz

Continuing the political series (a topic that has apparently become unavoidable these days) here comes Lenouveauprésident.fr which claims to be able to give you a preview of what the (...)

 
Posted on April 26, 2007

 
 

Guerrilla Boycotts Windows Vista

Buzz by Czech blogger Jeremiah Palecek

Is guerrilla marketing an uncontrollable means of communication? Windows Vista is feeling the effects. Jeremiah Palecek had an inspiration, followed it and created a sticker which he (...)

 
Posted on April 25, 2007

 
 

Converse: A Very Jaunty Fake!

Plug in your converse and let it dance…

The shoe brand Converse has just produced a really original clip. It shows a trainer linked to a computer via a USB port. Thanks to this plug the Converse can dance in step to four (...)

 
Posted on April 19, 2007

 
 

Alternative Billboards: A Priest’s Parody of iPod Ads

Apple inspires again

We had already told you in a previous articleabout a very sexy parody of Apple’s iPod ads: a video, produced by SoftParis and directed by Anne Lolotte, blogger and sextoy specialist... (...)

 
Posted on April 19, 2007

 
 

WWF Guerilla Marketing to Save our Planet (China)

Keep the air clean!

NGOs have definitely adopted alternative marketing to raise people’s awareness of pollution dangers. This time, WWF has come up with a guerrilla campaign that makes you think. The (...)

 
Posted on April 17, 2007
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