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AUTHOR: Laure Pignat


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Evian Live Young: The Teaser

A campaign to discover on evianliveyoung.com

Evian has just launched a teasing campaign in order to promote their new website, evianliveyoung.com, in which the stars are... babies. They are little, they are talented... they are (...)

 
Posted on June 26, 2009

 
 
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Become The Hero of The Latest easyJet Ad!

A unique interactive experience on itistimetoleave.com

For one second, just imagine this: You are seated comfortably in your office watching a video on your computer. All of a sudden, your cell phone rings. You pick up the phone and ask who (...)

 
Posted on June 11, 2009
4 comments

 
 

The Volvo Twitter Ad On YouTube

An innovative banner for the launch of the XC60

In the past few days, while flipping through YouTube videos, one cannot help but have the eye catch the gigantic rich media banner (950x250) dedicated to the launch of the new Volvo (...)

 
Posted on April 21, 2009
1 comment

 
 

Blush: A Magic Mirror and Bikini-clad Statues

Two original ambient marketing campaigns

Berlin-based Glow agency (BBDO) and the German underwear brand Blush Dessous have come up with a creative way of attracting women to their points of sale. They put life-sized (...)

 
Posted on March 20, 2009

 
 
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McDonald’s: Make Your Own CBO-Style Mix

An innovative website for a new burger (Switzerland)

McDonald’s has recently launched the CBO (Chicken, Bacon, and Onion) sandwich in Switzerland and Liechtenstein. Alongside its traditional communications campaign run by TBWA Zürich, (...)

 
Posted on January 26, 2009

 
 

Helvetas | Guerilla Marketing for World Toilet Day

The Swiss know how to create buzz about poop

Sometimes we forget that advertising isn’t just about client acquisition/satisfaction, creating sales, or making markets bigger. Helvetas’ new and unusual campaign reminds us that (...)

 
Posted on December 16, 2008
1 comment

 
 


 
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