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AUTHOR: Laurent Canavese


Laurent Canavese

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Dunkin’ Donut Launches The Dunkin’ Run Application !

Order your coffee and donuts online

Dunkin’ Run is an application made for all Dunkin’ Donuts fans. This application, launched last June 22nd, pushes Dunkin’ Donuts into the world of social networks. (...)

 
Posted on August 14, 2009
1 comment

 
 

Augmented Reality and "5" Chewing-Gum

Mix it up using augmented reality...

"5" is the last "fashionable" chewing gum launched in 2007 by Wrigley, a candy manufacturer. Through a few spots on TV, the brand has shared its Matrix-like universe. Below is the (...)

 
Posted on August 5, 2009

 
 

Who Said Marriage Had To Be A Solemn Thing?

THE viral video at the moment, Happy Wedding!

This viral video, posted July 19th on YouTube by an Internet user (user generated content) has been viewed almost 13 million times in the past 12 days. Posted on the social network (...)

 
Posted on August 4, 2009

 
 

Jazz Calculator: VW Goes Green

How to convert CO2 emissions into music...

How does one convert CO2 emissions into music? VW will show you... To promote their new line of ecologically friendlier vehicles, VW has compared the CO2 emissions of its Passat (...)

 
Posted on July 28, 2009
1 comment

 
 

Nissan Ceiling Cinema

How to test a convertible in a movie theater...

Sitting in a comfy seat and admiring the surroundings? Is that what Nissan is offering us? Nissan, Renault’s Japanese firm, recently communicated the Nissan Micra Cabriolet in Germany in (...)

 
Posted on July 20, 2009

 
 

PAT Serves Oscar Wilde And Samuel Beckett On Toast

How Irish writers create buzz for an Irish product

Instructions on how to create a "made in PAT" piece: Buy 3 or 4 packs of PAT toast Use an adapted (or magic...) toaster There you have it! You have the portrait of Oscar Wilde! (...)

 
Posted on July 13, 2009

 
 

McDonalds: Humorous Interactive Billboards

Creative UGC that amuses young and old alike

McDonald’s has found a way to attract attention to its brand in an innovative way: McDonald’s is killing two birds with one stone here. Not o

 
Posted on May 29, 2009
1 comment

 
 
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Yann Arthus Bertrand’s Film HOME Launched on Facebook

Become a fan to support a good cause

"HOME" is one of the most surprising films of the year. It is a film whose objective is to make us conscious that the earth is in danger, meaning that we are as well. A worthy (...)

 
Posted on May 20, 2009
1 comment

 
 

Soöruz Shocks To Viralize

How do you say "courage" in one image?

In this quite amusing viral video, we have to admit that Soöruz has defined the meaning of having courage or the b...to do extreme sports rather visually... SOORUZ NoGutsNoGlory Maman (...)

 
Posted on May 11, 2009

 
 

Lewis Hamilton vs. Steve McQueen: The Duel

Tag Heuer pits the racing legend against the young virtuoso

A teaser created at the request of Tag Heuer: In the video you are taken to the paddock with the two champions, whose only similarity is a common passion for automobile racing. Steve (...)

 
Posted on April 7, 2009
1 comment

 
 

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