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AUTHOR: Mathieu Picault


Mathieu Picault

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"Try Drugs:" Interactive Banner

2.0 drug prevention

The Norwegian department of health has launched an original and hard-hitting anti-drug campaign. First off, a crystal clear interactive banner. The banner is of a young, pretty girl and (...)

 
Posted on November 11, 2008

 
 

The official website of the Axe campaigns

.. a review of the old and the new campaigns

Bom Chika wah wah! Axe has returned to take us on a bit of an Axe victory lap! At the lynxeffect.com.au website you can find a good number of the brand’s campaigns. The website helped us (...)

 
Posted on November 10, 2008

 
 

The Easy Life with Barclays Bank

A small swipe of a Barclays card can make you glide through (...)

We’re bringing you a video that we hope will bring a smile to your face. Who hasn’t dreamed of being able to teleport themselves from work to home in order to avoid rush hour traffic, (...)

 
Posted on November 7, 2008
1 comment

 
 

Red bull: "Can you make it?"

How far could you get by paying in Red Bull?

Red Bull is no rookie at coming up with original buzz-creating initiatives. Just at the beginning of this year, after hanging with 10 surfers, the energy drink created the Red Bull (...)

 
Posted on November 6, 2008

 
 

Suzuki SX4 vs Mini!

Superhero comparative advertising

The new Suzuki SX4 ad boasts the merits of the car à la superhero. The Suzuki SX4’s direct competitor is unquestionably the well-known Mini. How to fight against the lack of brand (...)

 
Posted on November 4, 2008

 
 
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Thierry Mugler presents Naomi Watts

A poetic website for the new perfume Angel

Fashion and perfume creator Thierry Mugler organized an event for the launch of the new line of Angel products in cooperation with Vanksen/Culture-Buzz agency. Angel, the perfume … (...)

 
Posted on October 23, 2008

 
 

YouTube Screening Room

Now even feature length films are available!

October 17th was a big premier for cinema. We’ve already seen movies air on TV before debuting in theatres. Now we can find something similar on the web! This is a sort of revolution for (...)

 
Posted on October 23, 2008

 
 

Jamendo Creates Buzz with Bank Crisis

And speaks directly to Geeks (LU)

Jamendo, the biggest online music sharing community, has created a very original print ad in Luxembourg’s "L’essentiel," one of the country’s two free newspapers. As you can see, this (...)

 
Posted on October 14, 2008

 
 

8 Reclutas, a Viral Mini-site For Men

Rexona supports the Mexican national soccer team

Rexona For Men, the official deodorant of the Mexican national soccer team, has come up with an original way to communicate with Mexican soccer fans: giving them the chance to join the (...)

 
Posted on October 8, 2008

 
 

When the USSR Meets Street Marketing (Unintentionally)

Creating buzz in nature…from 1945 to today…

What a surprise it must have been for the person who discovered these images on Google Earth! Think about it: there you are at home surfing around some beautiful Russian countryside (...)

 
Posted on October 2, 2008
1 comment

 
 

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