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AUTHOR: Mathieu Picault


Mathieu Picault

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Mentos’ Ambient Marketing

An original campaign in the heart of a city

Mentos has put together a well-thought out ambient marketing campaign for its chewing gum line. Clearly inspired by Joshua Allen Harris’ urban installations, this campaign intelligently (...)

 
Posted on January 28, 2009

 
 

Axe Shock: To Continue or Not to Continue

A new advergame by Axe

We are no longer keeping track of how many successful ad campaigns Axe comes out with; there are too many to count. For example (in no particular order), Chocolate Man, Axe Day and Axe (...)

 
Posted on January 21, 2009
2 comments

 
 

Is a Whopper Worth Giving Up 10 Friends?

An unhealthy and buzzing Facebook application!

The newest buzz on Facebook is a Burger King application! After their very controversial "Whopper Virgins" campaign, the fast food chain has come back for another campaign that is just (...)

 
Posted on January 13, 2009
1 comment

 
 

The Future of Viral Videos

Feed Agency explains how the use of viral videos is developing

Feed Agency, an online marketing agency based in Los Angeles has recently released an interesting study on how viral video use among communications agencies is developing. 40 agency (...)

 
Posted on January 7, 2009

 
 

Volkswagen’s Dog-Fish

An advertisement for a very different kind of car

We’ve been seeing a trend for car ads over the last few years: they are becoming more and more creative. The Ford Focus Orchestra ad was unforgettable (if you missed it, YouTube it). The (...)

 
Posted on December 18, 2008

 
 

Save the Animals Christmas Song

The BBC hopes you can do some good this holiday season

It’s true, the world doesn’t seem to be in its best moment: the weather’s bad, the days are almost as short as they can get, and we might be on the verge of an economic meltdown. In spite (...)

 
Posted on December 12, 2008

 
 

Coca-Cola and its Hidden Recipe!

A new creative spot for the quintessential American pop

Coca-Cola often tries new concepts and never ceases to surprise us. This time the soft drink brand is making us think it has a magical recipe… Speaking of recipes, Coca-Cola is famous (...)

 
Posted on November 26, 2008

 
 

"Try Drugs:" Interactive Banner

2.0 drug prevention

The Norwegian department of health has launched an original and hard-hitting anti-drug campaign. First off, a crystal clear interactive banner. The banner is of a young, pretty girl and (...)

 
Posted on November 11, 2008

 
 

The official website of the Axe campaigns

.. a review of the old and the new campaigns

Bom Chika wah wah! Axe has returned to take us on a bit of an Axe victory lap! At the lynxeffect.com.au website you can find a good number of the brand’s campaigns. The website helped us (...)

 
Posted on November 10, 2008

 
 

The Easy Life with Barclays Bank

A small swipe of a Barclays card can make you glide through (...)

We’re bringing you a video that we hope will bring a smile to your face. Who hasn’t dreamed of being able to teleport themselves from work to home in order to avoid rush hour traffic, (...)

 
Posted on November 7, 2008
1 comment

 
 

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