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AUTHOR: Nicolas Mirguet


Nicolas Mirguet

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Transformers: Turn into a Robot!

Augmented reality reaches a new milestone

In honor of the new Transformers film launched on June 2, a new augmented reality application has been created, "we are robots", which should greatly please all fans. This time however, (...)

 
Posted on June 30, 2009
2 comments

 
 

Hold Your Very Own Cannes Lion

Become a virtual winner thanks to augmented reality

The Cannes Lions International Advertising Festival is set to start imminently (June 21st), and as of now, it isn’t announcing itself be that exciting... With a more than 20% drop in (...)

 
Posted on June 16, 2009

 
 

Uniqlo Tokyo Fashion Map

How to make fashion come alive Japanese style

Are you familiar with Uniqlo? Of course! Even though the brand is not present in all countries, its reputation precedes it. This is mostly because of its online operations, which seem (...)

 
Posted on June 5, 2009

 
 

Ray-Ban’s Giant Yarn Ball

The viral series as a long-term communication strategy

Apparently, the streets of San Francisco create the urge to let balls, balloons, and other round objects roll down on them. The first one to do this was of course Sony, with their (...)

 
Posted on May 8, 2009

 
 

Jack Link’s Beef: Innovative Augmented Reality

Make a 3-D Yeti dance on your desktop

Augmented reality? This is the technology that in recent times is guaranteed to give you some buzz. We have already spoken of it through the example of Lego. The brand created a buzz (...)

 
Posted on May 4, 2009
2 comments

 
 

"Lacoste Red" Rolls Out The Red Carpet

An immersive website for a refreshing experience

In honor of the release of its "Lacoste Red!" collection, a youth oriented "mod" revival, Lacoste has created a website that presents the new collection in a very attractive way. Both a (...)

 
Posted on April 20, 2009

 
 

Ford Fiesta Movement: 100 Connected Ambassadors In The US

A life size pre-test to generate community content

For almost a year, Ford have immersed themselves in social media networks and other new ways of communicating. In fact, it is not by chance that they hired Scott Monty to head this (...)

 
Posted on April 10, 2009

 
 

April Fools’: Best Of The Net

This year’s most hilarious April Fools’ pranks

This year, the Internet follows tradition and does not disappoint. Here is the roundup of the best online pranks of April Fools’ 2009... YouTube makes us topsy-turvy by flipping its (...)

 
Posted on April 2, 2009

 
 

Loewe Sound: You Control the Sound

A beautiful TV ad with viral potential

Beautiful and effective! This commercial was initially created by Loewe Sound for German television, but is currently creating an international viral effect all across the web. We’ve (...)

 
Posted on February 19, 2009

 
 

Talk to FRANK: An Anti-Drug Campaign

Discover the darker side of cocaine (UK)

FRANK is the UK’s drug prevention institute. For its most recent anti-cocaine awareness campaign, the organization has launched a very online, very interactive 360° campaign which (...)

 
Posted on February 13, 2009

 
 

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