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AUTHOR: Reina Lee



 
 

Somebody Else’s Phone: Nokia

My phone knows everything about me

Where do you save your contacts? How about your private messages? Your schedule? Your friends’ birthdays? How many texts do you send each and every day? If you had to show your text (...)

 
Posted on October 24, 2008

 
 

Flossie Invents the Man Vending Machine

Whatever you need, it’s on Flossie

Many stores promise us that they have "everything we need." "Everything you need" lost its meaning a long time ago, in my opinion. What does "everything I need" mean? Do advertisers (...)

 
Posted on October 9, 2008
1 comment

 
 

Here i Am - Nike Women

Please just DO IT

"Once upon a time.....there was a girl who, with the help of a fairy god mother, married a prince…" Sounds about as believable as "John McCain married Barack Obama." Maybe that’s why (...)

 
Posted on September 12, 2008

 
 

The AXE Effect: Sexy Ads From Indonesia

How AXE adapts its brand message to different cultures

Each country has its own traditions and culture. And a person’s behavior can cause different reactions in different countries. Which means, in order to become a successful pick up (...)

 
Posted on August 27, 2008

 
 

Wall-E, Please Stop Kleer-E!

But you better stop Pixar first

Before I begin, I want to assure you, this article is not going to spoil the movie’s ending. Pixar’s new animated film Wall-E is set in the distant future when the Earth is barren of all (...)

 
Posted on August 26, 2008
1 comment

 
 

Zappos Bribes Employees to Quit

Crazy or smart - a quitting bonus

If you were a new employee and your company offered you a $1,000 bonus to quit, would you stay or quit? Online shoe retailing company Zappos knows the answer. If you are another Carrie (...)

 
Posted on July 17, 2008

 
 

Ebay | Advertising 2.0

Going, going, gone

Some brands face certain dilemmas: how do you sell a brand that sells everything? The French division of the online auction website eBay has solved this dilemma in a new and creative (...)

 
Posted on June 10, 2008

 
 

Dirty Sexy Money: Alpha & Expo (Russia)

How Russian banks use sex appeal marketing

In marketing, you don’t necessarily need to have a link between your product and the messages portrayed in your commercials. Russian banks are on the track to prove the reputation of (...)

 
Posted on June 4, 2008

 
 

Nike Bets on YouTube

How to use viral videos to boost your brand

Nike is one of the brands that knows how to "successfully" create buzz on YouTube. Kobe Bryant of the Los Angeles Lakers has been the root of lots of buzz on YouTube recently. In a (...)

 
Posted on June 4, 2008
1 comment

 
 

Playboy: Safety not Guaranteed

Guys, pray for rain.

In Germany the weather is not always nice. Playboy knows this and has now found a way to spice up rainy weather (at least for guys). Isn’t this a little dangerous? If it was raining and (...)

 
Posted on June 2, 2008

 
 

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