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AUTHOR: Roland Crepeau


Roland Crepeau

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Web Digest: The Week’s Best Links

October 20-24, 2008

Culture-Buzz reviews the week’s online articles about marketing and our industry’s newest actions. ComScore Releases French Search Rankings for August 2008 Read article In August, 82% (...)

 
Posted on October 30, 2008

 
 

Web Review: This Week’s Best Links

How to make the Internet work for you...

Video Advertising CPMs Read the article eMarketer has written an article on video advertising CPMs. In it, eMarketer explains how the cost of video CPMs is calculated and gives the (...)

 
Posted on September 26, 2008

 
 

Mini Clubman Flies Bzzz

The loss of a fly, the revival of a Mini...

After the successful launch of the Mini Clubman, a longer version of the mythical classic Mini, the carmaker has released a viral video that is worthy of being mentioned on (...)

 
Posted on September 17, 2008

 
 

Contagious Special Reports / Social Media

Social Media Methods & Metrics Report

A few weeks ago, the Contagious website published a special report: "Social Media Methods & Metrics.” This extremely thick and detailed 100-page document is mainly composed of (...)

 
Posted on July 30, 2008

 
 
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Guerlain Celebrates its 180th Anniversary

8 bloggers invited to a special day

"Glory is ephemeral, distinction lasts." Guerlain has always stressed excellence. Guerlain celebrated its 180th anniversary on June 23rd with all the sophistication and spirit of a (...)

 
Posted on July 2, 2008

 
 

Allstate Garage: Customize your motorcycle

Insurances can actually be fun!

The American insurance company AllState has launched AllState Garage, a website in which you can customize your own motorcycle (virtually, of course). The rich media site has been (...)

 
Posted on May 12, 2008

 
 

Starbucks: crowdsourcing 2.0

Launch of a worldwide web brainstorming

A couple of weeks ago Starbucks launched a major initiative to enhance its services. For this the chain had decided to base itself on the ideas and comments of the people who are most (...)

 
Posted on April 15, 2008

 
 


 
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