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AUTHOR: Romain Becker


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Lego Attempts Augmented Reality

New technologies aimed at children

Since the beginning, toy manufacturer Lego has hardly modernized its line of products. While it is now possible to integrate electric motors into Legos, the basic principle of the toy (...)

 
Posted on January 29, 2009

 
 

Nike: Branded Sports Rituals

LeBron James’s chalk throwing

Some athletes become a part of history. But we must admit that some of their behaviors, gestures, or rituals can never be forgotten, either. John Madden’s temper, Dennis Rodman’s ever (...)

 
Posted on January 26, 2009

 
 

Express.fr Invites Bloggers to Write

Journalists and bloggers can indeed collaborate

The conflict and tension between journalists and bloggers is not new. The big debate between the two has been between complete transparency and content quality. This debate has shown (...)

 
Posted on January 14, 2009

 
 


 
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