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AUTHOR: Shu Wu


Shu Wu

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Tuning into Sports IWOM in China

CIC releases Chinese Sports iWOM White Paper

Though China has been struggling with a series of unexpected events and disasters since the beginning of 2008, this has not diminished the Chinese peoples’ expectations with regards to (...)

 
Posted on May 30, 2008

 
 

Luxury Goods Gaining Ground in China

Double-digit sales growth for the luxury industry

The rapid and constant economic development in China is attracting international enterprises in increasing numbers to enter the Chinese market. Luxury brands are no exception to this (...)

 
Posted on May 12, 2008

 
 

"Love China" on MSN Messenger

Riding the patriotic viral wave (China)

Recently, a huge buzz has swept throughout the worldwide blogosphere. The reason? Millions of Chinese MSN chatters added “love China” to their screen names by placing a red heart and the (...)

 
Posted on April 29, 2008
2 comments

 
 

QQ: Chinese ICQ Outdoes Facebook

QQ announce 2007 earning report

When talking about Internet, people used to focus on the US as the leading Internet market. Recently though, many western Internet marketers have been shifting their eyes towards a (...)

 
Posted on April 2, 2008

 
 

Store The Impossible

Creative AD for Sony Micro Vault

In order to promote a new Sony product called the “Micro Vault" which is a tiny 2 GB USB Flash Drive, the Promoseven advertising agency in Dubai developed 3 images under the concept that (...)

 
Posted on March 21, 2008

 
 

Check out WAL * MART

An Unfiltered Blog for Wal-Mart buyers

The retail giant Wal-Mart is now on the webpage of the New York Times for its external corporate blog called "Check Out" (checkoutblog.com), a blog co-authored by a handful of (...)

 
Posted on March 18, 2008

 
 

Friends of the Earth: The Sticky Poster (Hong Kong)

A brilliant ambient ad in Hong Kong

Once again, a creative, "ambient advertisement" in Hong Kong generates a lot of online buzz and press coverage. “The poster is blank with a clear coating over the headline and (...)

 
Posted on February 11, 2008

 
 

Marketing as a Service!

Creative application of technology in Marketing!

The idea of Marketing as a "service" is not new, it has nonetheless recently been attracting the attention of marketers where creative technologies are being increasingly used. The (...)

 
Posted on February 1, 2008

 
 

“Don’t Judge Too Quickly"

The viral video by Ameriquest Mortgage

With the tagline “Don’t Judge Too Quickly", a series of television advertisements for Ameriquest Mortgage have been spreading quite naturally across the internet since they were first (...)

 
Posted on January 23, 2008

 
 

Truth in Advertising

A hilarious video

Today’s spotlight is on an absolutely hilarious video which has been fueling online buzz for years - “Truth in advertising”, which is a beautiful parody of the development process of (...)

 
Posted on January 11, 2008

 
 

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