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AUTHOR: Sophie Rivière


Sophie Rivière

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Red Bull: Another Successful Media Operation

The brand takes over the streets of New York

After motocross stunts and airplane races, Red Bull returns with another media success! This time they participate in the very popular NASCAR race, America’s favorite automobile sport. (...)

 
Posted on June 17, 2009

 
 

Volvo - SimBin: Play Racing

A tactical association for a surprising video game

In honor of the launch of the Volvo S60 Concept, Volvo has collaborated with the video game developer SimBin to bring us a completely free and innovative concept: Volvo : The Game - (...)

 
Posted on June 12, 2009

 
 

Project Natal: Microsoft Revolutionizes Video Gaming

Playing without a controller is no longer impossible!

The rumor was true: In the utmost secrecy, Microsoft was preparing for the release of a new video game concept. This concept was just introduced at the E3 conference in Los Angeles. (...)

 
Posted on June 4, 2009

 
 

Domino’s Pizza: The Aftermath

The CEO apologizes publicly on YouTube

Last week we talked about the scandal around Domino’s Pizza due to two employees’ filming their inappropriate behavior during work hours and posting it on YouTube, apparently oblivious to (...)

 
Posted on April 20, 2009
1 comment

 
 

Domino’s Pizza: When UGC Destroys A Brand’s Image

Two employees fired following a YouTube video

The fact that consumers can now be their own media is a great thing, as it allows them to share their personal experiences. However, there are several videos that have actually damaged (...)

 
Posted on April 17, 2009
2 comments

 
 

House Party: Adidas vs. The Simpsons

The Simpsons gives new life to Adidas commercial

In honor of its 60th anniversary, the sporting goods giant Adidas released a commercial called "Celebrating Originality", which among others brought Kevin Garnett, Young Jeezy, Katy (...)

 
Posted on April 16, 2009

 
 

Mini Launches A New Viral Video

When fake plays fake

Mini has just launched a new viral video for the Mini Clubman. This video pokes fun at the current practice of exposing fake viral videos (not actually officially approved by the (...)

 
Posted on April 6, 2009

 
 


 
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