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AUTHOR: Stéphanie Schleich


Stéphanie Schleich

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Elfyourself: you as a dancing elfs are back!

OfficeMax and JibJab’s 3rd year is a charm

Originally launched by Office Max during the 2006 holiday season, the hugely successful viral Elfyourself minisite has come back for its third year in a row. This year it is likely to (...)

 
Posted on November 20, 2008

 
 

Test Your Eco-Smarts with Energuy!

Take him by the hand

A few days ago, Internet users in Canada got a new Web treat: Energuy. Energuy was created to give Canadians a little test of their eco-smarts. The website was created for Quebec’s AEE (...)

 
Posted on November 5, 2008

 
 

The Economist on Your Pizza Box!

Learn while you wolf down that pizza

Recently college students in Philadelphia got their pizzas in boxes with lots more than just greasy pizza and a cheesy logo. For a short time, residents in Philadelphia’s college area (...)

 
Posted on October 30, 2008

 
 

Google launches Project 10 to the 100

Can you change the face of the world?

“Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time, so many people, of (...)

 
Posted on October 6, 2008
15 comments

 
 

"Get Out There:" A Survival Guide for Young Adults

The Australian Queensland government takes a Sim-City (...)

The Australian Queensland government worries about young adults…once they’ve finished school, these young adults find themselves on their own with a lot of unanswered questions. To help (...)

 
Posted on October 1, 2008

 
 

Cold Beer and a Coaster that Shocks in Cold Blood…

How the Mumbai police are combating drunken driving

Guiness has joined the fight against alcohol abuse. A few weeks ago, our French blog wrote an article about some Guiness door mats that were meant to show how the average drunken bar (...)

 
Posted on September 24, 2008
1 comment

 
 

Olympic Games 2008: Who will buzz more, brands or NGOs?

Advertisers and NGOs put their best foot forward

The Olympic Games in Beijing started last Friday, with an impressive but scaring show starring literally hundreds of synchronized Chinese dancers. For some, this was simply an amazing (...)

 
Posted on August 11, 2008

 
 

Disney and Pixar Launch Wall-E in Europe

Viral videos and advergames inside Pixar Studios

Walt Disney Pictures and Pixar Animation Studios have created buzz with some excellent viral marketing videos for the premier of their newest animated film, "WALL-E!" For those of you (...)

 
Posted on July 17, 2008

 
 
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Fiskarettes For a Day, Fiskarettes Forever!

Fiskars creates scrapbooking community

Arts and crafts. Scrapbooking. Ever taken a stab at these activities? They’re not just for kids anymore! An online blogging community for arts and crafts and scrapbooking aficionados (...)

 
Posted on July 17, 2008

 
 

Viral Video: The People of Burma Need Your Help

How can we save the Burmese people from their military (...)

You might remember a few months back when we told you about a blogger awareness campaign to free Burma. This took place just after massive repression of peaceful Burmese demonstrations (...)

 
Posted on July 11, 2008

 
 

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