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AUTHOR: Thierry Daher


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Lands’ End: Reversing the TV-to-Viral Movement

When a viral conceives a TV commercial, drives store traffic…and (...)

Sounds like the Swiss knife of marketing 2.0? That’s actually an apt metaphor. There was a time when brands and major agencies would approach viral marketing agencies like us (Vanksen (...)

 
Posted on February 18, 2010

 
 

Muppet Evangelists Turn Tech Community into Cause Army

When Muppets storm the web for a noble cause, who can (...)

Unless you’re utterly allergic to pink piglet divas and sensible frogs, you probably enjoyed The Muppet Show and its various iterations. Earlier last year, our friends from Disney (which (...)

 
Posted on February 16, 2010
1 comment

 
 

Vanksen’s Marketing 2.0 Trends for 2010

Social Networks, UGC, Mobile, Monitoring, Blogs, Influence: The (...)

2009 was a year riddled with economic crisis, the phenomenal success of Twitter and Facebook, and disillusionment over a panoply of existing economic models. Now it’s time to pause and (...)

 
Posted on January 14, 2010
7 comments

 
 
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Disney’s Give-A-Day, Get-A-Day: Duncan Wardle explains

An interview with the Vice President, Creative Inc. – Disney (...)

In this interview, Duncan Wardle, Vice President at Creative Inc. – Disney Destinations LLC, spoke to Thierry Daher, CEO of Vanksen USA, about Disney Park’s brand new campaign (...)

 
Posted on January 8, 2010

 
 

Disney Leverages Tilt-Shift For Viral Campaign

An interview with Todd Heiden, International PR Director for (...)

1. Please briefly introduce yourself / your role at Disney. My name is Todd Heiden and I am currently the International PR Director for Disney Parks based at the Walt Disney World (...)

 
Posted on December 11, 2009

 
 

The Big Warm-up: An Interview with Susan Sachatello

Lands’ End’s Senior Vice President Marketing talks about the (...)

Please introduce yourself: Susan Sachatello, Senior Vice President, Marketing for Lands’ End What is Lands’ End’s mission statement in the US today? What is the promise the brand brings (...)

 
Posted on November 18, 2009

 
 
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Lands’ End: The Big Warm-up

Vanksen creates a viral video for a good cause

Vanksen USA has launched its latest viral video to support Lands’ End’s Big Warm-up campaign (great flash website created by Firstborn) aiming at enticing consumers in the Boston region (...)

 
Posted on November 4, 2009

 
 

Disney’s Virtual Storyteller: Duncan Wardle Explains

An interview with the Vice President of Global PR for Disney (...)

Today we have a special treat for you: an interview with Duncan Wardle, Vice President of Global PR for Disney Parks, in which he allows us an insight into Disney’s world and its (...)

 
Posted on December 12, 2008
3 comments

 
 


 
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