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AUTHOR: Yann Le Douarin


Yann Le Douarin

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Luxury market leaders meet in Dubai

December 9 to 11 2007, Royal Mirage Hotel, Dubai

From December 9 to 11 2007, luxury marketing will be in the centre of attention during a conference gathering the leaders in the sector of luxury marketing. The meeting, hosted in the (...)

 
Posted on December 7, 2007

 
 

Axe: the World’s dirtiest movie

And another collaborative video…

Collaborative videos are one of the latest trends in web 2.0. Companies offer users the possibility to actively participate in an advertising campaign by posting their own home made (...)

 
Posted on November 28, 2007

 
 

A collaborative project: Students & University 2.0 (USA)

Check out the situation of students today

Ever easier access to new technologies and the success of community websites such as Facebook play an important role in the recent changes of society, especially for young people. This (...)

 
Posted on October 25, 2007

 
 

Viral marketing for Sporting Portugal

An incredible success

While the audience of football matches on television and the resulting advertising revenues continue to grow, some football clubs are having increasing difficulties filling their (...)

 
Posted on October 19, 2007

 
 


 
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