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How to Test Bras on a Roller Coaster

Alternative communication for Ultimo Bras

What could be better than showing "well endowed" blondes on a roller coaster to show the effectiveness of a bra? Not a whole lot of things, according to Ultimo Bras, so they put it to (...)

 
Posted on July 3, 2009
 
 

Torture: What If You Were The Victim?

Creative ambient marketing to combat a global problem

Acat.ch, an association that fights for the abolition of torture, has launched a creative ambient marketing campaign. They did this very simply by placing stickers on public transport (...)

 
Posted on July 1, 2009
1 comment
 
 

Transformers: Turn into a Robot!

Augmented reality reaches a new milestone

In honor of the new Transformers film launched on June 2, a new augmented reality application has been created, "we are robots", which should greatly please all fans. This time however, (...)

 
Posted on June 30, 2009
1 comment
 
 

Coca-Cola: A Velcro Billboard

Stuck on it, stuck on it...

Just when you think that you’ve seen everything, you’re bound to come across something extraordinary that confirms that there will always be room for creative ideas... Coca-Cola is (...)

 
Posted on June 30, 2009
2 comments
 
 

Quiksilver Pops Out Of The Frame

The biggest names in skating transform the brand website

Have you ever seen anyone come out of a video? Yes, of course in Last Action Hero... but how about while surfing websites? Quiksilver does just that on its skateboarding website... The (...)

 
Posted on June 26, 2009
 
 

Evian Live Young: The Teaser

A campaign to discover on evianliveyoung.com

Evian has just launched a teasing campaign in order to promote their new website, evianliveyoung.com, in which the stars are... babies. They are little, they are talented... they are (...)

 
Posted on June 26, 2009
 
 

Kit Kat: Read Your Mail and Eat It

Ever sent an edible postcard? In Japan you can!

Kit Kat is impressing the world of advertising with the campaign it has just launched in Japan. In order to stand out in a very competitive market, the brand (belonging to Nestlé) has (...)

 
Posted on June 26, 2009
 
 

A Sticker to Reduce Global Warming

Simple and efficient ambient marketing to save energy

In order to raise awareness of global warming and the environment, SOSrainforest.com, an organization that lobbies for rainforest preservation, has created an original sticker. (...)

 
Posted on June 22, 2009
1 comment
 
 

T-Mobile: A Synchronized Swimming Flash Mob

How a brand makes an urban culture concept its own

T-Mobile is the brand known for its flash mobs. After having given us the privilege of enjoying their flash mob dance in Liverpool Street Station in London back in January... ...and (...)

 
Posted on June 22, 2009
 
 

Buzz Around Twitter: VW and the Iranian Elections

Microblogging is gaining importance in all domains

Recently, everyone is talking about Twitter, the microblogging service with a very impressive growth curve. This week, two completely unrelated incidents are creating lots of buzz (...)

 
Posted on June 19, 2009
 
 

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