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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Top 5 ads of 2008: Skittles, Obama, CNN, NBA and Nike

Last year’s greatest ads

As the new year has just started, it’s time to look back on last year’s accomplishments. The world of marketing follows the same rules. It’s a good time to analyze which ads were the most (...)

 
Posted on January 5, 2009

Cordula Werle

 
 

Tsunami Sushi Bars’ Giant Sushi Roll

Dusseldorf Airport’s sushi ambient marketing

I love sushi! Salmon and squid sashimi are two of my favorite things to eat. Despite loving sushi, I’m not sure if the “bigger is better” policy is very practical with sushi. The bigger (...)

 
Posted on January 5, 2009

Jessica Hartstein

 
 

Alka Seltzer: The Hangover Remedy

Alka Seltzer surprises consumers in the Ukraine

Over the course of your drinking years, I’m sure you’ve decided upon your favorite hangover remedy; for example, a banana milkshake, ginger, tomato juice, or in the case of my friend (...)

 
Posted on January 5, 2009

Jessica Hartstein

 
 

A UK Website Rating System?

Keeping the Internet safe for British children

In 1996, the US Congress and the FCC introduced the TV Parental Guidelines system which began rating TV programs in order for parents to better control what their children watch. This (...)

 
Posted on January 5, 2009

Gonzague Dambricourt

 
 

CPB Shred School – Guitar Tutorials

Crispin celebrates the holidays with music

Each year at Crispin, Porter & Bogusky, the holidays are always celebrated a little bit differently! This year was no different and the communications agency has created an (...)

 
Posted on January 5, 2009

Marion Castel

 
 

Postcard Word-of-Mouth Campaign

Book recommendations by mail

We are always stressing the importance of word-of-mouth to help get your products, services, and messages out to the public. A small investment in word-of-mouth marketing can reap big (...)

 
Posted on December 31, 2008

Jessica Hartstein

 
 

A Significant Increase in Blog Readership

Blogs used for tech purchases

In August, BuzzLogic and JupiterResearch released a study that found that blog readership in the US has increased 300% over the past four years. While the study focused on US Internet (...)

 
Posted on December 31, 2008

Gonzague Dambricourt

 
 

Gay Rights: GetToKnowMeFirst

The Anti-Prop 8 Initiative

Just before the November 4th elections, we published an article about the ads being broadcast in favor of and against California’s Proposition 8 referendum (read the article and see the (...)

 
Posted on December 30, 2008

Jessica Hartstein

 
 

Al Bino’s Anti-Skin Cancer Campaign

It’s a beautiful day for cancer

Now that we are in the thick of winter and the holidays are over, how many of you are planning your Spring Break getaways already? While I’m sure you will no doubt be sure to make your (...)

 
Posted on December 30, 2008
1 comment

Jessica Hartstein

 
 

Nike Goal: Soccer Comes to Your iPhone

Soccer fan? You’ll like this!

Adverblog has just announced the launch of Nike Goal, an iPhone application that is sure to please Italian soccer fans: The operation includes a system that provides information on (...)

 
Posted on December 30, 2008

Gonzague Dambricourt

 
 

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