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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

Follow the Steelmaker Up ’The Road to Recovery’

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

’Once You Kill a Cow, You Gotta Make a Burger’

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually (...)

 
Posted on March 17, 2010

Angela Natividad

 
 

When Small Business Declares War on Big Business…

…who do you blame?

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. (...)

 
Posted on March 17, 2010
1 comment

Thierry Daher

 
 

Don’t miss the Marketing 2.0 Conference in Paris

On the 22nd and 23rd of March 2010

Sixth Marketing 2.0 Conference co-organized by the Brand Science Institute and Vanksen on March 22 and 23 in Paris / Experts from Google, YouTube, Disney, Kodak, and Lufthansa discuss (...)

 
Posted on March 17, 2010

Jonathan Maloy

 
 

Specsavers Appropriates Axe/Lynx’s ’Billions’

Fragrant Pits Won’t Save You if Your Glasses are Gross

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our (...)

 
Posted on March 16, 2010

Angela Natividad

 
 

Heineken Lures Soccer Fans into Classical Music Beartrap

Obedient Boyfriends Rewarded with Big-Screen UEFA Treatment

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake (...)

 
Posted on March 15, 2010
2 comments

Angela Natividad

 
 

Cotillard Reveals French Secret to Winning Man’s Respect

Feel Objectified? There’s a Forehead Tittae for You!

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which (...)

 
Posted on March 12, 2010

Angela Natividad

 
 

IKEA Cozies Up the Paris Métro

Bringing Some Home to Cold Concrete

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, (...)

 
Posted on March 11, 2010
2 comments

Angela Natividad

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Because What Could Possibly Be More Newsworthy?

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a (...)

 
Posted on March 11, 2010

Angela Natividad

 
 

American Apparel Creates Crowdsourced Lookbook

AA Customers Appear in Various States of Artful Glam

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries (...)

 
Posted on March 10, 2010

Angela Natividad

 
 

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