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A live advertising monster (Japan)

 
 

Guerilla marketing campaigns can often be quite surprising. The current one that we are discussing came as a shock to people in Tokyo.

To promote the film “The Water Horse: Legend Of the Deep” a 15 meter dragon-like relative to the Loch Ness monster was created by way of hologram projection on the water surface of Tokyo bay. Conjuring a huge monster practically out of thin air is definitely a great and effective way to cause buzz!


This marketing action has generated a lot of buzz in Japan and has been covered by most of the main TV journals in the country.


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1. Friday 14 November 2008 attime 19:55, by Cornelius9000

Does anybody know the name of the company responsible for creating this ad?

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