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A new year’s resolution 2008: Test your breath with Pfizer!

 

Posted on January 10, 2008
Stéphanie Schleich

 

Pfizer, one of the leading players in the pharmaceutical industry has decided to communicate in a different and offbeat way: for this the company trusted our expertise.

The objective? Help smokers understand that they sometimes resort to some of the most absurd and disgusting things out of desperation for a “cig". Making smokers feel guilty about their habit has proven to be an ineffective dissuasive tactic, the idea of the campaign was to show smokers how ridiculous they are in a funny and amusing light.

Do you smoke? Then you ought to have a quick look at the website lederniermegot.be ("The last butt") and share your experiences with other internet users in the forum “smoky anecdotes” which can of course be freely commented on.

To ensure viralization, the minisite presents 2 offbeat viral films (Produced by our very own Caid Productions ) as well as a breath tester (all bloggable) to help you confront your addiction.


You don’t smoke? Lucky you! Then you will have even more arguments at hand and a lot of experience as an observer of the often trivial events surrounding smoking. Your outside perspective and your clear view of your addicted friends are a valuable and integral part of creating awareness.

To summarize: no matter if you are an active or a passive smoker, a man or a woman, this topic concerns everyone, especially young people. This minisite is the ideal opportunity to help nicotine addicts realize in an auto didactic way that they need to see a doctor and get real professional advice, so that they can finally put out their very last cigarette.

Enjoy the site and use your lungs!


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