Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

A viral video: AXE UK in line with Dove

 
 

In the UK, AXE (known as Lynx) has launched a new advertising spot that is quite different from anything that we have ever seen from them.

No super models in bikinis, instead, what do we find? “Normal” girls, in a normal situation, dressed in jeans, sitting in a pub having a drink together!


We can only note a clear strategic break in communications. Is this to prevent further criticism (we had reported here about the heated debates that had been caused by the advertisements for Axe and Dove that are both under the Unilever group), or are we simply witnessing a new creative outburst in line with the previous strategy? The number one rule of advertising has always been: "if it works, keep doing it until it doesn’t." (Don’t beautiful naked girls sell anymore?)

At any rate, this spot proves one basic thing: it is also possible to create humorous and cheeky advertising with girls that are fully dressed!


Add This


Tags:
Culture Buzz tags : Axe Lynx Dove Axe Effect get in there
technorati tags : Axe Lynx Dove Axe Effect get in there
del.icio.us tags : Axe Lynx Dove Axe Effect get in there
icerocket tags : Axe Lynx Dove Axe Effect get in there
keotag tags : Axe Lynx Dove Axe Effect get in there

 

Comments

1. Monday 7 July 2008 attime 17:01, by Shirley

This was funny and kept my attention nice to see girls with clothes

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Elfyourself: you as a dancing elfs are back!

Originally launched by Office Max during the 2006 holiday season, the hugely successful viral Elfyourself minisite has come back for its third year in a row. This year it is likely to ELF friends, families, and co-workers worldwide! Last year’s Elfyourself (...)

 
 

Miss World’s Social Network

If you haven’t gone Web 2.0 yet, you just might be the last one to do it! Even the Miss World contest is creating an online social network for this year’s competition. Wondering what a beauty pageant social network is like? The competition’s partnership with the (...)

 
 

Community of Veterans: You’re not alone!

Last Thursday we wrote about Straight from Iraq, a US Army web campaign. We’ve got another army article for you today, but this time our article is dedicated to a new initiative for veterans rather than the work of on duty soldiers. BBDO and the Ad Council for (...)

 
 

Alfa Mito Romeo: Life in a Just a Few Images

I’m not one of those people that fall for any and all advertising gimmicks. That being said, I just came across a brand banner that made me go “um” and that even managed to get me to try out "Mito Clips." This is a very well-designed project, especially because (...)

 
 

WWF Indonesia’s Turtle Soup Bowls

How often do you run into turtles these days? Not very often, I’m guessing. As there are probably a million other species you never run into either, I’m sure the absence of turtles hasn’t been particularly concerning to you. However, it isn’t just a coincidence— (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant Business Developer/Senior Web Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235