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Advergame & Viral Marketing for the Film “The Reaping” (Warner Bros)

For the launch of the film “The reaping”, coming to French cinemas on April 18, Vanksen agency launches an advergame, backed by a campaign working with consumers and influential bloggers, the famous Buzz Angels of BuzzParadise.

What is the film about? "A young woman, specialist in supernatural phenomena, travels to a small Texan village to study some strange phenomena, all related to the ten plagues in the Bible, where God turns of the laws of nature upside down"... fans of fantasy films have a lot to look forward to!

The operation launching the latest film produced by Warner Bros started with teasing aimed at 68 bloggers on BuzzParadise. At first, 30 bloggers received an intriguing email inviting them to discover what was hidden behind this mysterious operation. The teasing was also spread by a banner reading ”Soon the mystery will be solved…” that bloggers could adopt.

Two days later the Buzz Angels received a packet containing accessories and pictures to bring light into the affair: a bible bookmarked on the page mentioning the plagues of Egypt, a fly swatter and a personalized letter containing photos of evidence. The first blogger to solve the problem was offered four tickets, the others two.

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Friday, April 6, the viral advergame was put online. Playing the game you can discover the atmosphere of the film by watching the trailer or by having a look at the official mini-site.

The game lets you confront three of the ten plagues of Egypt: you can try to combat the flies, the locusts and the frogs in three levels in were played already in the first few days…