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All Day I Dream About Sneakers

 

Posted on October 24, 2008
Jessica Hartstein

 

Adidas has decided to celebrate the creations of one its most important designers, Herr Fritz Träumer, and do a little bit of marketing at the same time. Adidas recently released a book of the designer’s daydream sneaker doodles, available exclusively in Australia and New Zealand. The book is aptly named, “All Day I Dream About Sneakers.”

The new marketing campaign, whose slogan is also “All Day I Dream About Sneakers,” centers around shoe designs that we could only ever dream up and never imagine in real life. Not sure what I mean? Just take a look as these print ads, done by the Lifelounge Melbourne Agency.

And I was so excited when my soccer cleats and Samba indoor shoes came out in more exciting colors than just black and white! Little did I know there was so much creativity to be had with these shoes! I certainly won’t be forgetting these prints for a while, and I’m guessing you won’t be either.


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