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Ambient Marketing: Simple And Effective

 

Posted on September 11, 2009
C. Werle

 

Oftentimes, the best ideas are the simple ones....this can also be true in marketing. In this article, we present you with a selection of ambient marketing (a type of alternative marketing that consists of hijacking urban landscapes or objects to communicate a message) operations that we liked notably due to their simplicity and creativity.

Iams: a windshield wiper becomes a dog

A boat to promote spaghetti

Big Pilot’s Watch: test it out on the bus

Zwilling J.A. Henckels: a knife that even cuts through lamp posts

One cup, two noses

How to clean a crosswalk, courtesy of Meister Proper

If you have seen other original examples, we invite you to leave a comment with a link.


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Sources:
- Advertising stunts and ideas Q4 2008
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- Advertising stunts and ideas Q4 2008



 

Comments

1. Friday 11 September 2009 attime 11:22, by Penelope :: http://masquebtl.espacioblog.com

You can see more effective ambient marketing in next links:

BUS BARS FOR SUPORT: http://masquebtl.espacioblog.com/post/2009/09/02/las-barras-autobus-como-soporte

ADVER-BATH OR BATH-VERTISING: http://masquebtl.espacioblog.com/post/2009/07/29/publicidad-los-banos

GLASSES: http://masquebtl.espacioblog.com/post/2009/07/13/vasos-publicidad-efectiva

ZOO AMBIENT ADVERTISIGN: http://masquebtl.espacioblog.com/post/2009/07/10/visita-nuestros-zoos

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