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Ambient Marketing: Stongs.com (Canada)

 

Posted on May 7, 2007
David Billion

 

When you get to the cashier, this normally means you have reached the end of your journey through a supermarket. But you had better be prepared to expect everything when it comes to paying for your purchases. Stongs Market has chosen this moment for interrupting your everyday life. This is where consumers are most easily impressible by ad messages. This supermarket chain use their real shops in order to let people discover their online offer in an original way by underlining that online you don’t need to stand in line.


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