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An Advergame as Occasion Demands for the Provider of Mobile Services O2 (Great Britain)

 
 

The Rugby world cup being underway, the enthusiasm for the game does not recede. On the contrary.

The telecommunication company O², sponsor of the English team, has come up with an ingenious advergame, ideal for an original third half-time.

Are you prepared to test your staring skills against three English rugby players? Well, only against their stare, of course.

Mike Tindall, Josh Lewsey and Tom Rees challenge the players. The rules are easy to explain, you simply have to stare without blinking or looking away. If you do, you lose.

Who will manage to longest resist the stare in front of their webcam and gloriously enter the “Winner’s Wall”?

A game just as we like them, clever and surprising.

However, there is one drawback: the game’s configuration is extremely sensitive, so you need a place that is well lit and to make sure that nothing moves in your background, because otherwise… you lose.


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