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App Saves Life of Haiti Aid Worker

 

Posted on February 5, 2010
Angela Natividad

 

Here’s a story that probably keeps Steve Jobs’ toes warm at night: one Dan Woolley, an aid worker in Haiti, credited his ability to survive under rubble for 65 hours to the American Heart Association’s Pocket First Aid & CPR App.

When the story was picked up by CNN, he called the $3.99 application a "high-tech version of a Swiss Army knife that enabled me to treat my own injuries, track time, stay awake and stay alive."

Impressive, given that our own iPhones won’t even stay powered for six hours’ worth of Bejeweled sessions.

The resulting coverage hiked the AHA app to the top 50 paid apps in Apple’s app store, sending it from a steady No. 97 to No. 49 in just a handful of days, AdAge says, where it trails other (apparently) must-have life staples like "Grand Theft Auto" and "Call of Duty."

Pocket First Aid & CPR was released in October 2008 by Jive Media in partnership with the AHA. Neither party is commenting on the revenue derived from Woolley’s story, but Jive co-founder Doug Kent conceded "the sales increase has been pretty dramatic," with the application crossing the threshold of the top 15 highest-grossing apps by revenue. It’s now also No. 2 in the App Store’s health and fitness category, up from what had been a stationary position between 60 and 70.

Obviously not every app trying to break past the marketing sound barrier is going to be gifted with a story like this to run with. But Woolley’s situation teaches developers two crucial things:

- A single testimonial that sets your brand afire is a chance you should be ready to seize.
- Invest quality work into your application; you never know where it’s going to end up.

Moral of story: get ye out thar and improve the world! ...one iPhone application at a time.


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Comments

1. Friday 5 February 2010 attime 10:10, by Karen :: s5550

This is probably the best promotion you can get as a brand. Doing good and earning money. But you are right when you say that the iPhone is not likely to last that long but maybe there was no gsm connection which leads to less battery drain. But since pretty much everyone can get in such a life threatening sitation such an app will definitely remain high in the ranks.

2. Friday 5 February 2010 attime 19:20, by arthur echangiste :: arthur echangiste

I must say that I was sceptical when I heard about the app. I tried it anyway to make me an opinion. I was really impressed and I should say it is worth the price. A really nice and user-friendly app. A must-have.

3. Friday 5 February 2010 attime 21:42, by John :: www.karmasnack.com

This is amazing. Finally, an apple application that saves lives.

4. Tuesday 9 February 2010 attime 04:41, by Kathy Altobello :: low tech solution to CPR Instruction

Good stuff. Also, for us older folks, good low tech option like the promotional refrigerator magnet I got on CPR instruction is also very effective!! I found it at www.safetymagnets.com Seems like a great way to promote your business as well.

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