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ArcelorMittal Launches 2nd Season of Web TV

 

Posted on March 10, 2008
Myrtille Bourdaud’hui

 

After the highly successful first season of ArcelorMittal’s Web TV "Creating History", the world’s biggest steel producer now launches the second season: “Inside Transforming Tomorrow”. For this the steel giant ArcelorMittal has once again called upon Vanksen/Culture-Buzz and Connected Pictures.

Last year the Web TV’s mix of videocasts, blogs, RSS feeds and tags strengthened the delicate fusion resulting from the Arcelor and Mittal Steel merger in 2006. After the launch of this new company aiming to “change the future,” this season promises to give precedence to the group’s values, “Sustainable Development, Quality and Leadership.” The company’s web TV site design has been entirely rethought in order to complement its key values.

The new episodes are full of surprises. In fact, in honor of the launch, Liberian President Ellen Johnson-Sirleaf appears as a special guest in the first episode.

As a result of the relaunch, ArcelorMittal is making itself a name as pioneer of web 2.0 in the industrial domain and is claiming its place as leader.


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Sources:
- ArcelorMittal Web TV season 1
- ArcelorMittal Web TV season 2
- Translated by Lucia Catania


 

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