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ArcelorMittal launches "boldspirit"

 

Posted on November 12, 2009
C. Werle

 

The world’s leading steel producer, ArcelorMittal, has launched a new innovative online version of its corporate magazine boldspirit.

After the 2007 high end print version praised for its dynamic and human approach, the magazine has now entered the digital world.

The objective of this new website is to facilitate internal communication within the group, in line with its slogan ‘transforming tomorrow’. This global, innovative and inclusive communication project is complementary to the brand’s highly successful Web TV that was launched 3 years ago in cooperation with Vanksen communications agency.

As an ezine written mainly in English, boldspirit addresses a mainly professional, both internal and external audience, including the media. This allows for a real communication between all stakeholders on an international level. The human dimension is underlined by highlighting employees worldwide, such as in the feature, “A Day in a Life” which highlights one worker’s day.

boldspirit is the latest of a number of successful projects created in cooperation between the steel giant and Vanksen communications agency. Season 1 and Season 2 of ArcelorMittal Web TV were a major success both internally and externally.


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Sources
- The original post on culture-buzz.fr
- Translated by H. Turner

Image sources
- boldspirit
- Google images



 

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