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Au Mobile presents its autumn winter collection (Japan)

 

Posted on November 30, 2007
David Billion

 

These days one might easily get the impression that the international blogosphere sees nothing but the IPhone. In Japan however, the IPhone arouses curiosity, too, but more because of its design and its ergonomics made by Apple than because of its functions. Japanese already heavily use mail and GPS on their mobile phones on a daily basis.

As the competition is hard, the Japanese operator Au Mobile invites consumers to discover its new "keitai" through a digital experience. Elegant and pure, this high quality website presents products in an interactive way.

A well imagined online campaign which stresses its attention to customers’ needs. Such a virtual showroom would be more than welcome in Europe, too.


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