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Axe Day and Axe Night

 

Posted on October 2, 2008
Jessica Hartstein

 

For all you guys having trouble snagging that girl…this article is for you. And for all you girls who want your man “smelling like a hunk of man candy,” this one is for you, too. Thanks to its effective marketing, we’ve come to know the Axe line of body sprays, deodorants, shower gels, etc. Axe Dry guarantees to keep you dry while simultaneously getting the ladies hot and bothered. According to Axe, science shows that the body sprays activate the female libido and "stimulate the clothing-removal section of the female brain.”

It’s clear that Axe is famous not only for its apparently scientifically proven irresistibility effect, but also for its advertising. I’m sure you’ve seen more than one of Axe’s sensual commercials! Here’s one from this summer that should ring a bell:

So, what’s the hype about this fall? Axe has come up with two new products for you guys in need of impressing the ladies, and you ladies in need of some impressing: Axe Day and Axe Night. The Argentine commercial’s message: One is suitable for general audiences. The other is not.

From the creative team at Vega Olmo Sponce, here’s the new Axe Squares ad:

If you like what you see in the Axe Squares ad, check out Axe’s website. While you’re there, you can learn about Axe’s Naughty to Nice program. Just don’t forget, Axe encourages you to use Axe responsibly.


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Sources:
- Axeads
- Veille2com

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