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Bavaria Creates Heineken Spoof

 

Posted on March 3, 2009
Gonzague Dambricourt

 

Don’t tell me you’ve already forgotten the famous Heineken "Walk in Fridge" ad? Just in case you did, here it is again.

Please have a close look at this shot:

And now compare the Heineken spot to Bavaria beer’s latest ad:

Especially this scene should catch your eye:

A striking resemblance, don’t you think? And indeed this spot is an excellent parody of the Heineken walk-in fridge spot. Like the original it shows men that like beer, but Bavaria’s message is obvious: men who drink Bavaria beer are cleverer than Heineken drinkers, and they enjoy good company…

This ad does not reduce men to their "obsession" with beer and women to their love of pretty clothes and shoes. It is clever, subtle, and ironic, while openly making fun of a major competitor. A daring move by Bavaria, and a wise one, too, because they used an ad that has just recently been very popular.


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