If you were an M&M, what color would you be? What personality would you have? What would you do to make us laugh? The chocolate candy company has launched a website that lets you create your own M&M character, complete with its own personality, and so much more.

On the website, you can find a number of options for you to create your own M&M character: body shape and color, shoe style and color, hair style, facial hair, and even accessories. You’re able to print your new M&M character onto coffee mugs, or even set it as your desktop background. Additionally, the site is full of other interesting content: downloads, desktop backgrounds, commercials, and even games. I am sure that you’ll enjoy taking the time to make your character and surf the website.

This campaign is accompanied by several advertising spots in usual M&M style.