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Buzzcast #47 / Emmanuel Vivier / Vanksen Group (Luxembourg)

 

Posted on October 9, 2007
Cordula Werle

 

An Interview with Emmanuel Vivier, one of the founders of Vanksen Group and director of Vanksen / Culture-Buzz. He talks about web 2.0 and buzz, about active consumers, the differences between Germany and France, humour and the potential of viral tools for B2B communication.

The interview was conducted by Vanksen in collaboration with Media-Treff during the OMD, the Digital Marketing Tradeshow which took place in Düsseldorf, Germany, from September 25 to 26 2007.


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