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Buzzcast #55 / Inus Hwang / Azoomma Marketing Lab (Korea)

 

Posted on October 12, 2007
Emmanuel Vivier

 

The PPAC gathered 9 of the biggest international buzz marketing platforms in the world: BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage Marketing Lab (South Korea) & of course BuzzParadise.com.

During their first meeting in Berlin, a team of Vanksen & BuzzParadise.com was there. They used the opportunity to interview some of these word-of-mouth experts.

Inus Hwang is the president of Azoomma Marketing Lab in Korea. She created a community in 2000 that gathers more than 600,00 Korean women. Inus is now running a full scale word-of-mouth marketing programme connecting brands and this community. She was kind enough to answer some of Gregory Pouy’s questions:


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