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Buzzcast #58 / Sandrine Szabo / Swiss Web 2.0 (Switzerland)

 

Posted on October 25, 2007
David Pihen

 

An interview with Sandrine Szabo, director and editor-in-chief of Profession-web.ch and organiser of the network Swiss Web 2.0.

The interview was conducted by Vanksen Group, during the regular meeting of Swiss Web 2.0 which took place on October 8, 2007 in Rolle, in French speaking Switzerland, on the premises of Cisco Systems.

The group Swiss Web 2.0 gathers entrepreneurs, developers, IT directors, marketers and students who are interested in web technologies and especially in web 2.0. The group’s main objective is to gather those who are passionate and curious about this as well as web 2.0 actors in Switzerland, to exchange ideas and also to bring the phenomenon home to companies, the public and the media.

The group has already more than 200 members in Switzerland.

Every month, a regular meeting is organised (in French speaking and in German speaking Switzerland) to discuss and to present new concepts to the group.

Following the invitation by Buzzy Girl we took part in the last meeting organised on the Cisco premises.

Cisco in Second Life

Several members of the Cisco Systems R&D team based in Switzerland were present and they explained the concept of the Cisco Campus in Second Life to us. Until now already 700 Cisco employees have created their own avatar in Second Life (including big bosses). This campus is mainly used for two types of further education: real-time global training and team work in the virtual world.

The main motivation for Cisco to start this project was to be able to observe new ways of team work which emerge once you “immerse” people in this virtual 3D-world. Cisco had also considered alternatives to Second Life such as Qwaq or Active Worlds, but they unanimously opted for Second Life to test this campus on a worldwide level (Cisco has several thousand employees worldwide).

The World Economic Forum on Facebook

The World Economic Forum (WEF) is mainly known for its annual conference in Davos, where “the important people of the world” meet. We will be following the next conference in January 2008 with interest, as the programme will be “The Power of Collaborative Innovation”. Internet and web 2.0 ought to play an important role there…

Thanks to Matthias Lüfkens, responsible for media, we have discovered a new aspect of the WEF, on Facebook! Matthias logged in especially for us to show us one (no, even two) original ways of using this social network.
1) Do business with Facebook: by creating a public group on Facebook to present your business to all the members of the community. Here an example of the World Economic Forum.
2) Work with your professional network on Facebook: by creating a public group (“high profile in media”) for the WEF with which you share exclusive or confidential information.

SITA – RSS @work

Stephane Cheikh, IT project manager for SITA, has presented us his project of integrating RSS feeds in the company SITA, the worldwide leader for IT systems and Telecom for aviation. Even if the advantages of RSS feeds seem to be evident, it can be quite difficult to implement simple ideas in huge companies. SITA, because of arguments as well as conviction, has changed from a “PUSH” mode of internal communication (an intranet and e-mail newsletters) to a “PULL” communication, with a personalised RRS feed on each employee’s PC. Thanks to this solution the employees are always kept up-to-date about the latest important changes in their unit (via SITA RSS feeds), but they are also open to the outside world (via external RSS feeds), using a programme that is easy to use and to read. (We will however stick to NetVibes, it’s less expensive…)

Finally we want to thank Jérôme Chevillat for receiving us and for giving us a demonstration of the video conference system (just like in “24 – twenty four hours” in season 6, during the conference of the American and the Russian president…)


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Comments

1. Saturday 19 April 2008 attime 00:19, by Cerise Audley :: Cisco Deploys Customer Support Wiki

Cisco has also just released a customer facing wiki, deployed under the direction of Craig Tobias.

http://supportwiki.cisco.com

It looks Cisco plans to use Web 2.0 for its customer support.

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