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Buzzcast #62 / Greg Furman / Luxury Marketing Council

 

Posted on December 4, 2007
Troy Bankhead

 

An interview with Greg Furman from the Luxury Marketing Council, an exclusive, “by invitation only” collaborative organization that brings together the smartest, most imaginative marketers of luxury products and services. Mr Furman explains how luxury brands have adopted alternative marketing and buzz to address new audiences.

The interview was conducted by Vanksen Group during the Luxury Marketing Summit in Colorado Springs, Colorado, USA, which took place on 4-6 November 2007. This summit provides a forum in which industry leaders offer valuable insight into the strategic developments in luxury marketing. That is done via keynote presentations, conference sessions, exceptional networking opportunities and one-on-one meetings with leading solution and technology providers.


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1. Friday 25 July 2008 attime 15:29, by samson j :: good one

Good one Troy! I’d have gone with, any print advertising by a mile. But you guys are smart. I have software relating to this. Oh boy. Shoobie doo dee.

kudos. I enjoyed watching that.

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