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Buzzcast #68: Richard Owen / Sat Metrix

 

Posted on April 30, 2009
C. Werle

 

Richard Owen is the CEO of Sat Metrix. In this interview he talks about how to advertise to ”generation on demand,” about the challenges for brands, the importance of customer experience, and the differences between consumer brands (B2C) and business brands (B2B).

According to Richard Owen, brands need to find their place in this new environment and transition their advertising models from traditional ones to "what’s gonna work in the next ten years". With the effectiveness of advertising starting to look a bit long in the tooth, brands with great customer experiences are able to capitalize on that, whereas companies that lack that strong customer experience and word of mouth will not be advertised. Brands need to find out how they can play in this new environment whose rules have changed quite substantially.

This interview was conducted by Gregory Pouy at the Marketing 2.0 Conference (co-organized by Vanksen and the Brand Science Institute) held at the European Business School ESCP-EAP in Paris, France, on March 30 and 31 2009.


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