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Buzzcast #71: Scott Monty / Ford Motor Company

 

Posted on June 2, 2009
C. Werle

 

Scott Monty is head of social media for Ford Motor company. In this interview he explains how Ford recognized that is was strategically important for them to be a leader in digital communication and that they needed to keep pace of what’s going on externally.

According to him, advertising is necessary, especially when you are trying to reach a mass market. Social media is a complement to, not a substitute for advertising. It’s another way of connecting with people and less about getting a message out there than about engaging with people, giving them a voice and listening to them. To Scott Monty, social media is about relationships and a long-term commitment to build trust. Watch the entire interview here:

We also invite you to check out Scott Monty’s Twitter. This interview was conducted by Gregory Pouy at the Marketing 2.0 conference (coorganized by Vanksen and the Brand Science Insitute) held at the European Business School ESCP-EAP in Paris on March 30 and 31 2009.


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