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CBS: A Video Player In Weekly Magazine

 

Posted on August 31, 2009
Faustine Henry

 

As of a few years ago, many newspapers have jumped into the digital realm thinking that the future of information could only be in 2.0. The printed press world has gradually found its equivalent online.

Newspapers are happy to get their readers back, but the Internet is more of an illusion than a solution, as the economic foundation of online press is very similar to traditional press as they both depend on the same thing: advertisers.

They are beginning to question whether or not the publications should be available online for free, as advertisers are investing less or in different ways. A number of newspapers have restructured access to their information online by offering two different information formats: free dispatches and breaking news, and paying access to in-depth articles and archived files.

Even more extreme, media magnate Rupert Murdoch has decided that from now on, the sites for his newspapers will only be accessible after paying: The Wall Street Journal, The Sun, The Times, and even the Sunday Times, Great Britain’s most popular Sunday newspaper. This is quite the turn for Murdoch, who only two years ago praised the free model financed by advertising. According to him, they just need to make sure that their content is different and better than others, and that if they were successful, other media would follow suit.

Now a revolution that would make Gutenberg turn in his grave is arriving to save papers and other written press. On September 18th, the readers of Entertainment Weekly could discover this new savior; an advertising video in a paper magazine! This technological feat is the fruit of the Americhip agency, which specializes in print video. No less opportunistic, PepsiCo associated themselves with CBS to diffuse this experimental advertisement.

Besides the buzz, this innovative technology will certainly help to launch publications in a way that seems to be between online information and printed press.


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Sources:
- YouTube
- L’Expansion
- SlideShare
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- Dico-Micro


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