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Coffees of Hawaii: Parachutes Attack (USA)

 

Posted on August 8, 2007
Stéphanie Schleich

 

A few days ago, samples of Hawaii coffee arrived via tiny parachutes in certain neighbourhoods and in some busy tourist areas.

The message of this guerilla marketing campaign: Hawaii coffee can be delivered to the clients’ house as often and as much as they wish.

Coffees of Hawaii has found an original way to announce its new home delivery service. This action, copied from Microsoft, might have had an impact on people’s minds and even convince them to give the brand a try…

A rather classic website has been created to support the action. It presents the product, the history of the brand and news and even offers the possibility to purchase coffee online.

Here the similar operation conducted by Microsoft:


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