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This is a list of speeches on alternative marketing which we have held (in English or French) for brands or during conferences and seminars; you’ll also find more coming up this year.

2009

- December 4 2009: “Using new influence levers” training for Benchmark Group
- November 30 2009: “Internet marketing to women” training for Benchmark Group
- October 22-23 2009: “Succeed at on and off-line alternative marketing” training
- October 1 2009: Conducting a seminar about new medias to a big international cosmetic group
- September 24 2009: “Using new influence levers” training for Benchmark Group
- September 11 2009: “Internet marketing to women” training for Benchmark Group
- June 29-30 2009: “Succeed at on and off-line alternative marketing” training
- June 25 2009: “Internet marketing to women” training for Benchmark Group
- June 17 2009: Conducting a seminar about new medias to a big international cosmetic group
- June 9 2009: Workshop on buzz marketing for the UDA
- May 12 2009: “Using new influence levers” for Benchmark Group
- March 24 2009: Participating in a debate during the "Communication Trends" conference
- March 11-12 2009: “Succeed at on and off-line alternative marketing” training
- January 12 2009: “Using new influence levers” training for Benchmark Group

2008

- December 10 2008: Conducting a one-day training on female marketing for Benchmark Group
- December 8 2008: Conducting the seminar "Using new influence levers on the web – tactics of communication and influence online
- December 4 2008: Speech on alternative marketing during the LBS International Conferences in Russia
- December 3: Speech about “Marketing Online 2009” for Marketing Magazine
- November 25-27 2008: Speech during a seminar on alternative marketing for a big cosmetics group
- November 26 2008: Speech about alternative marketing for P&G (Switzerland)
- November 19-20 2008: Conducting a two-day seminar on alternative marketing for Stratégies
- November 6 2008: Speech during the IAB FORUM 2008 in Milan
- November 5 2008: Participating in a debate about buzz and viral marketing as part of the MBA conference in Lausanne
- October 20-24: In partnership with Stratégies, co-organizing the 2nd edition of Buzz the brand, the first conference on buzz and viral videos in France
- October 17 2008: Marketing seminar in Luxembourg with the heads of PR from the biggest German companies
- October 13 2008: Conducting the seminar "Using new influence levers on the web – tactics of communication and influence online
- October 13 2008: Training of the Asian management of a big cosmetics brand (Hanoi)
- October 6 2008: Conducting a seminar on alternative marketing for a huge international cosmetics group
- October 2 2008: Breakfast talk: Luxembourg entrepreneurship , organized as part of the PaperJam Business Club
- September 25 2008: Speech on e-reputation during the “Apéros de Jeudi”, France
- September 24 2008: Speech about alternative offline marketing by a big automotive brand
- June 25-26 2008: Stratégies is conducting a 1 day seminar on alternative marketing
- June 24-26 2008: Speech during a seminar on alternative marketing for a big cosmetics group
- June 17 2008: Speech on "Where to place web 2.0 in marketing strategies" in Paris during the Club EDHEC Marketing conference
- June 12 2008: Conducting a one-day seminar on marketing 2.0 and buzz marketing for a huge media group
- May 15 2008: Speech during the EPWN conference "marketing 2.0" on new web challenges
- May 8-9 2008: Speech in Warsaw, Poland, during an international conference on word of mouth marketing
- May 5-6 2008: Coorganisation and speech at the International Word of Mouth Conference in Paris
- April 27-30 2008: Speaking at the "IQPC’s 3rd Annual Middle East Kids & Youth Marketing Summit 2008" in Dubai.
- April 22-24 2008: Speech during a seminar on alternative marketing for a big cosmetics group
- April 21 to 22 2008: Speaking at the International Conference on Alternative Marketing “Alternative Marketing. Getting noticed” in Riga, Latwia
- April 17 2008: Participation in a breakfast debate about "Rumors on the web: can word of mouth be domestic?"
- April 15-16 2008: Speaking at the Marketing Show in Johannesburg, South Africa
- April 14 2008: Speech during a seminar on alternative marketing for L’Oréal
- April 9-10 2008: Conducting a two-day seminar on alternative marketing for Stratégies
- April 7-8 2008: Speaking at the Digital Marketing Summit in Vienna
- April 2-4 2008: Speaking at a conference on buzz and marketing 2.0 in Milano, Italy
- April 1 2008, 11:15/12:00: Speech on influence marketing, buzz and viral marketing at the MD Expo, Paris, France
- April 1 2008, 9:45/10:30: Speech on "interactivity" for the FEVAD at the MD Expo, Paris, France
- March 27 2008: Conducting a seminar on alternative marketing for a big international cosmetics group
- March 13 2008: Speech for Benchmark Group during the OME 2008
- 24 January 2008: Conducting a seminar on alternative marketing in cooperation with the Centre de Recherche Henri Tudor in Luxembourg
- 17 January 2008: Speaking at a round table discussion on "how the communication professions evolve to serve ideas” during www.lasemainedelapub.com organised for the AACC.
- January 2008: Conducting a one-day seminar on alternative marketing (buzz, viral, blog, influencers) for a big cosmetics brand

2007

- December 13 2007: Speech at the forum "L’univers féminin sur Internet" organised for Benchmark Group
- December 10-11 2007: Animation of a two-day seminar on alternative marketing for Stratégies
- December 4 2007: Speech at the conference Stratégies sur l’entreprise 2.0
- December 2007: Animation of a two-day seminar on alternative marketing for Stratégies
- December 2007: Two speeches on alternative marketing (buzz, viral, blog, influentials) in Dubai during the trade show "Leaders In Luxury Marketing"
- November 27 2007: Speech at the Université Afci (Association Française de Communication Interne) on ArcelorMittal WebTv
- November 16 2007: Seminar on Media 2.0 for a big Swiss media group
- October 18-19 2007: Animation of a two-day seminar on alternative marketing for Stratégies
- October 17 2007: Together with Stratégies co-organisation of the first French Conference on Word-of-Mouth Marketing (buzz, blog, viral, guerilla): "Buzz The Brand"
- September 26-27 2007: Speech at the Conference Ad:Tech in London on viral marketing and blog marketing
- September 21 2007: Animation of a seminar on viral marketing and blog marketing for Edipresse (Switzerland)
- September 20 2007: Animation of a seminar on PR 2.0 for Kenzo
- September 10-12 2007: Double speech on alternative marketing (buzz, viral, blog, influentials) in Dubai during the tradeshow "Leaders In Luxury Marketing"
- September 10 2007: Animation of a seminar on marketing 2.0 for Kenzo
- July 5 2007: Participation in a round table discussion of the Fédération Nationale de la Presse d’Information Spécialisée (FNPS), on the future of professional media in the face of social media
- July 4-5 2007: Animation of a two-day seminar on alternative marketing (buzz, viral, blog, influentials) for SFR
- June 21-22 2007: Animation of a two-day seminar on alternative marketing (buzz, viral, blog, influentials) for ReedBusiness
- June 18-19 2007: Animation of a two-day seminar on alternative marketing for Stratégies
- June 13 2007: Animation of a seminar on viral marketing and buzz marketing for EBG (Electronic Business Group)
- June 6 2007: Speech during the conference "La révolution du Marketing online" in Paris
- May 31 2007: Speech at the “Rencontre Annuelle des Responsables Communication Interne”
- May 24 2007: Animation of a one-day seminar on alternative marketing (buzz, viral, blog, influentials) for a leading luxury brand
- May 11 2007: Speech during the International Word of Mouth Marketing Conference IWOMC 2007 in Amsterdam
- 10 Mai 2007: Speech during the conference"Marketing Show" in Madrid
- April 26 2007: Speech on influence marketing during the “Apéros du Jeudi”
- April 26 2007: Animation of a seminar on alternative marketing (buzz, viral, blog, influentials) for TBWA
- April 26 2007: Participation at a round table on new marketing formats for Microsoft
- April 25 2007: Animation of a workshop on alternative marketing (buzz, viral, blog, influentials, second life) for Orange
- April 5 2007: Speech during a Six Apart seminar on company blogs
- April 2007: Animation of a one-day seminar on alternative marketing (buzz, viral, blog, influentials, second life) for Kenzo
- March 27 2007: Speech on marketing 2.0 for the Strategy conference on web2.0
- March 12-13 2007: Animation of a two-day seminar on alternative marketing for Stratégies
- March 6 2007: Speech at the Ad:tech tradeshow in Paris during a conference on new advertising formats: RSS feeds, podcasts, blogs...

2006

- December 19 2006: Alternative Marketing Training for Pernod Ricard
- November 27-28 2006: Animation of a two-day seminar on alternative marketing for Stratégies
- November 24 2006: Alternative Marketing Training for P&G in Switzerland
- November 7 2006: Speech at a conference on Buzz Marketing in Namur, Belgium
- October 3 2006: First Tuesday Luxembourg / Speech on blog marketing
- September 31 2006: Animation of a workshop on viral, buzz and - blog marketing during the Marketing Show in Geneva
- September 25 2006: Seminar World of Marketing Directors of Vacheron Constantin Group / speech on buzz marketing
- September 22 006: Seminar World of Marketing Directors for Elizabeth Arden / speech on buzz and blog marketing
- September 19 2006: Speech on buzz marketing for the Cercle des Anciens of Insead
- September 5 2006: Animation of a workshop on viral, buzz and blog marketing during the Marketing Show in Geneva
- July 6 2006: Speech on blog marketing for Stratégies
- July 5 2006: Animation of a one-day seminar on alternative marketing for Strategies
- June 29-30 2006: Animation of a seminar on alternative marketing for 35 Marketing Directors Europe of Pernod Ricard Group
- May 18-19 2006: Speech at the International Word of Mouth Marketing Conference on viral, buzz and blog marketing in Barcelona
- May 16 2006: Speech at a round table of Silicon Sentier in Paris about buzz marketing in Paris

We hold speeches in French and in English. Our remuneration normally depends on the duration of the speech, traveling time, expenses, and preparation time.

For more information, please feel free to contact us.


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