Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

DDB Apologizes For Controversial "9/11" Ad

 

Posted on September 21, 2009
C. Werle

 

DDB Brazil has apologized for their controversial campaign for the WWF, repeating that the "end of the world" montage in the print and video campaign was not intended to hurt Americans’ feelings and definitely not based around a subject as painful as September 11th. For detractors of this campaign, these apologies are not enough to make up for disrespecting the memory of those that perished in the deadliest terrorist attack in US history.

Even if the iconography of this image was looking to question the public by confronting them to shocking images, the purpose of the video was overlooked because the visuals uncannily remind of the attack and the collapse of the World Trade Center. In trying to communicate on the danger of natural disasters, WWF finds themselves accused of making light of the lives lost on September 11th.

The DDB agency is taking full responsibility over the negative feedback, addressing their me culpa to the offended public. The president of DDB Brazil explained that the campaign was created due to "the inexperience of certain professionals", not to be disrespectful towards Americans. Chuck Brymer, CEO of DDB Global, also apologized for this "insensible and offensive campaign".

Bad buzz, but buzz nonetheless for this campaign. It even won an award at the One Show Awards recently. However, DDB has asked that the award be revoked...


Add This

Sources:
- YouTube
- Campaignlive.co.uk
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- Google images



 

Comments

1. Monday 21 September 2009 attime 19:06, by Ricardo :: Still...

Nonetheless, great message and impact in the video.

Isn’t advertising/art sometimes achieve the result to smack you in the stomach?

No disrespect of course for American and other nationalities people who suffered from the attack and are still suferring today.

2. Monday 21 September 2009 attime 22:25, by nycqueen1234

Wow what an ad.advertisement week has begun, what we have all been waiting for. I’m happy I’m able to hear it streaming live from my BlackBerry. I could hear it where ever I go on a link on advertising week site click advertisingweek.com/wadv.php. There’s also a widget that I could include on my Facebook page. I won’t miss anything now.

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 

American Apparel Creates Crowdsourced Lookbook

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook (...)

 
 

’Entrepreneur State of Mind’ Invades the Socnets

Here’s a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," an appropriation of Jay-Z and Alicia Keys’ "New York State of Mind" — and a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan