Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Denver Water: Saving the Environment One Shopper at a Time

 
 

Water, as we all know, is vital to our survival but becoming increasingly unavailable. Unfortunately, it seems that sometimes these realities go in one ear and out the other. Denver Water, the public body in charge of the supply and conservation of Denver’s water resources knows this, and in order to make sure that their message gets across, they asked Sukle Advertising and Design, one of the most creative advertising agencies in the region, for help. In fact, this campaign has been going on a for a few years, but each year Sukle comes out with even better ideas!

This campaign, whose baseline is “Keep our Rivers flowing, use only what you need,” converts the conveyor belts at grocery store checkout lanes into flowing rivers. Then, to really get the message across, the bars that customers use to separate purchases bear the campaign’s slogan. This is an idea that gets the message across and will stick in the minds of grocery store shoppers.

Now that you can see the entire conveyor belt, imagine how the river flows when the conveyor belt is turned on. It’s really realistic, isn’t it?

This campaign reminds me of a DHL Hong Kong campaign (Culture Buzz article here) which was recently awarded the JCDecaux Pearl & Dean and MTR advertisement award.

I guess we’re seeing the beginning of a new trend in the world of Ambient Marketing.


Add This



 

Comments

No comments

Add a comment


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Viral Marketing and the Dark Side of the Force!

It’s 2009, people! If you are one of the few not yet convinced that the future of marketing is viral, then you better watch this video. No doubt you’ll be converted by the end! See, even Darth Vader is on our side…viral wins!! (For those of you out there who (...)

 
 

US Newspapers Adapt to Print Crisis

The Internet has changed the way we shop, the way we advertise, the way we interact with brands, the way we interact with each other, and the way we get the news. In fact, according to a Pew Research study, 40% of people say they get most of their news from (...)

 
 

Will 2009 be the Super Social Year?

An interesting article was recently published on TechCrunch France about how social networks were used around the world in 2008. The growth of different networks is quite interesting, especially noticing the dominance of Blogger (222 million unique (...)

 
 

Nikon Connect

Nikon is offering Internet users the chance to create a light-trail people-chain. The trail is created in the form of a light painting. Internet users can create their own design which will be geolocalized and added to the trail depending on where the Internet (...)

 
 

3 Mobile: Ridiculously Easy E-mail

Sometimes no matter how good a product is, how great a service is, or how creative a client thinks the ad from the ad agency is, the ad flops and sales either drop, stay at a standstill, or never take off. Sometimes it is difficult to pin down exactly why. (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235