Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Denver Water: Saving the Environment One Shopper at a Time

 

Posted on July 23, 2008
Juan de Dios

 

Water, as we all know, is vital to our survival but becoming increasingly unavailable. Unfortunately, it seems that sometimes these realities go in one ear and out the other. Denver Water, the public body in charge of the supply and conservation of Denver’s water resources knows this, and in order to make sure that their message gets across, they asked Sukle Advertising and Design, one of the most creative advertising agencies in the region, for help. In fact, this campaign has been going on a for a few years, but each year Sukle comes out with even better ideas!

This campaign, whose baseline is “Keep our Rivers flowing, use only what you need,” converts the conveyor belts at grocery store checkout lanes into flowing rivers. Then, to really get the message across, the bars that customers use to separate purchases bear the campaign’s slogan. This is an idea that gets the message across and will stick in the minds of grocery store shoppers.

Now that you can see the entire conveyor belt, imagine how the river flows when the conveyor belt is turned on. It’s really realistic, isn’t it?

This campaign reminds me of a DHL Hong Kong campaign (Culture Buzz article here) which was recently awarded the JCDecaux Pearl & Dean and MTR advertisement award.

I guess we’re seeing the beginning of a new trend in the world of Ambient Marketing.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Flipboard: The Magazine You Make, for You (and iPad)

Designed for iPad, Flipboard is a content aggregator that reformats images, videos, text and other content in a magazine format that’d make any info architect beam with pride. Think of it as Netvibes for a more mobile (and aesthetically-demanding) generation. (...)

 
 

Barcelona Airport Hosts Touareg in a Snake Terrarium

Here’s a curious execution. To give the Spanish the right idea about the new Volkswagen Touareg, DDB Barcelona decided to put it in context - by building a giant snake terrarium for it in the Barcelona airport. (Terminal 1, to be exact.) The goal is to (...)

 
 

Old Spice Sees 107 Percent Sales Boost from Social Media

Earlier this month, Old Spice Guy appeared on Twitter and YouTube with a hyper-viral series of personalized responses to fans. Little time has passed since, but for a hot minute blogs and "thought leaders" infested the waves with what they called Old Spice’s (...)

 
 

Video: 5 Brand Lessons from Lady Gaga

Newcast (@newcastvivaki), the entertainment and branded content arm of VivaKi, has created a peppy and easy-to-watch little video about what brands can learn from Lady Gaga, better known as the one artist who goes consistently viral. There’s also a (...)

 
 

Every Cigarette Ever Smoked in ’Mad Men’

Non-traditional ad shop Whirled (@getwhirled) feeds off our fetish for Mad Men, and cool things that could kill us, with this slammin’ montage of every cigarette ever smoked on the show: A plug for the new season of Mad Men lends the sense this is just a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan