Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Dove’s Imaginary Amy

 

Posted on November 8, 2007
Stéphanie Schleich

 

A few days ago, Dove, the brand with the many adverts, launched a new video to promote its own fund, the "Dove Self Esteem Fund".

The video, short and impressive, features two young people. One of them is Amy, but we don’t get to see her at all because she lacks self-esteem to such an extent that she does not have the courage to leave the house.

The little scene is well-done and promotes the Dove Self Esteem Fund, as did some previous videos which have also been shown on television:

The Dove fund has also an own, extensive blog, complete with an interactive area for self-esteem for all girls. You can find statements, questionnaires to find out your own level of self-esteem, forums and loads of modules to help girls feel good just the way they are.

In short, a 360° campaign to raise awareness of an important problem and to support all girls suffering from low self-esteem.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Viral Marketing and the Dark Side of the Force!

It’s 2009, people! If you are one of the few not yet convinced that the future of marketing is viral, then you better watch this video. No doubt you’ll be converted by the end! See, even Darth Vader is on our side…viral wins!! (For those of you out there who (...)

 
 

US Newspapers Adapt to Print Crisis

The Internet has changed the way we shop, the way we advertise, the way we interact with brands, the way we interact with each other, and the way we get the news. In fact, according to a Pew Research study, 40% of people say they get most of their news from (...)

 
 

Will 2009 be the Super Social Year?

An interesting article was recently published on TechCrunch France about how social networks were used around the world in 2008. The growth of different networks is quite interesting, especially noticing the dominance of Blogger (222 million unique (...)

 
 

Nikon Connect

Nikon is offering Internet users the chance to create a light-trail people-chain. The trail is created in the form of a light painting. Internet users can create their own design which will be geolocalized and added to the trail depending on where the Internet (...)

 
 

3 Mobile: Ridiculously Easy E-mail

Sometimes no matter how good a product is, how great a service is, or how creative a client thinks the ad from the ad agency is, the ad flops and sales either drop, stay at a standstill, or never take off. Sometimes it is difficult to pin down exactly why. (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235