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Dunkin’ Donut Launches The Dunkin’ Run Application !

 

Posted on August 14, 2009
Laurent Canavese

 

Dunkin’ Run is an application made for all Dunkin’ Donuts fans.

This application, launched last June 22nd, pushes Dunkin’ Donuts into the world of social networks. Dunkin’ Donuts is one of the 40 brands most present on Twitter. Dunkin’ Run is an interactive web interface that allows you to order your coffee and donuts directly via their platform or via the iPhone application created specially for it.

The site has also been optimized for access with a cellular phone.

What is the advantage? You can directly send an invitation to your friends (via sms or e-mail) and ask them to choose (with the option of customizing your beverage). This being done, you can assemble your friends, send the order and print it in real time.

You can also update your Facebook status.

You then go to the closest Dunkin’ Donuts, show them the printed order, and leave with exactly what you and your friends wanted.

On the same subject, Pizza Hut already offers online ordering through a very original iPhone application that we talked about here.

So for when is the Starbucks or McDonalds app?

Dunkin’ Donuts could push it further and do home deliveries.

Speaking of home deliveries, a "For McDonalds To Do Home Delivery" page was created on Facebook. It has over 326,000 fans in 4 months!

If the use of this application can help save time, or make complicated group orders easier by offering a community aspect and interactivity, we can legitimately question its effect on the "gadgetization" of simple tasks of everyday life.


Add This

Sources :
- Dunkin’ Run
- The original article on culture-buzz.fr
- Translated by H. Turner

Image source :
- Dunkin’ Run



 

Comments

1. Tuesday 18 August 2009 attime 18:30, by WebTalent Internet Marketing Company :: Internet Marketing Company

Great article! Dunkin Donuts is really getting on the social bandwagon to compete with starbucks and others. I’d be interested in knowing the ROI of this campaign.

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