Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Ebay | Advertising 2.0

 

Posted on June 10, 2008
Reina Lee

 

Some brands face certain dilemmas: how do you sell a brand that sells everything? The French division of the online auction website eBay has solved this dilemma in a new and creative way. For the first time ever, a company has put its online advertising space up for auction.

Isn’t this brilliant? People can create their own advertisement for their product. 2.0 is a symbol of the new generation - or simply for a great idea. We all love to be 2.0, well eBay.fr has now secured itself the title of a "2.0 advertiser" with this campaign.

How much would i bid for this creative concept? Let me think... I will give it an A+. Two thumbs up. I am nonetheless skeptical that non-technology-savvy people might not catch on. Do you LOVE eBay? I have information for you then, something to think about:

In April 2008, the personal information of over 60% of all eBay Korea users was hacked by a foreign hacker. Which means that personal information including social security numbers, credit card numbers and passwords were stolen, and only God knows who is now using their personal information, for what and where.

If personal information is not a big deal for you, then at least try to avoid purchasing counterfeit goods on eBay, because L’Oreal, Hermès, LVMH and a couple of other brands have made formal complaints to eBay for selling counterfeited goods. If you would like to sue eBay, the following link might be helpful: how to sue eBay and PayPal.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Advertising Intolerance

Times have changed. The hard work of civil rights activists, teachers, and diversity awareness workshops have paid off. We are THISCLOSE to electing the first black presidential candidate to the White House. While we still have a long way to go to root out (...)

 
 

The Second Edition of Buzz The Brand!

After the success of the first edition, the 2008 Buzz The Brand viral marketing conference is just around the corner. Strategies, a French marketing and communications magazine, has teamed up with Vanksen|Culture-Buzz to organize a 5 day event (October 20-24) (...)

 
 

Sarah Silverman Backs Obama

The youth vote is likely to be more important than ever this November 4th. We’ve been watching how both campaigns have been trying to target youth. However, Sarah Silverman is trying to get youth involved in this election in a whole new way. And of course she’s (...)

 
 

Diesel Invents Porno Cartoons

Following in the footsteps of Nike and its Human Race, Diesel is organizing the XXX Party, an event which will take place in 17 cities around the world on October 11th. The evening is being planned to celebrate the brand’s 30th anniversary and many big names (...)

 
 

Bloody Game—the Blood Donation Wheel of Fortune

Around the world, blood banks are suffering from a very significant shortage of blood donors. The French Blood Service (EFS) is no exception. Any method that gets people to donate blood is worth trying. Especially if it creates a bit of buzz! It’s in this (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant Business Developer/Senior Web Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235