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Find Sackboy

 

Posted on November 21, 2008
Gonzague Dambricourt

 

Today we bring you a very nice collaboration between the biggest Swiss newspaper ( 20 Minuten ) and Sony Computer Entertainment. The collaboration was for the launch of Little Big Planet, the latest Sony PS3 game.

The "interactive" print campaign run by the agency Kooaba was a bit like a week-long game of hide-and-seek. Each day, readers were expected to find the little sackboy that was hidden somewhere in the newspaper.

Once the readers found the day’s sackboy, they were asked to take a picture of the sackboy using their telephone and to send it electronically to Little Big Planet. This created a great interaction between the newspaper and the virtual universe!

One of the participants won a ticket good for a trip around the world. Pretty nice, right?

Take a look at the Kooaba website in order to see a few images sent by readers. The photos are creative and good spirited.


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Sources:
- The article on www.culture-buzz.fr
- Kooba
- 20 Minuten

- Adapted by Jessica Hartstein



 

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